What are management aesthetics and management aesthetic ability?

Why can't many people distinguish between the beauty and ugliness of management, and even consider ugliness as beauty? The answer is simple, these people do not have the ability to manage aesthetics.

Management aesthetics and management aesthetic ability are new concepts and ideas proposed by the author, which can help us better understand that besides good and bad, management also has beauty and ugliness, which is conducive to upgrading the quality and taste of management.

How to cultivate management aesthetic awareness and ability?

There is a domestic enterprise that has been very successful after going public. One day, the company invited provincial leaders to inspect the factory. After the leaders finished reading, they left two sentences. The first sentence was that you are very wealthy; The second sentence is that you really have no culture. After hearing such comments from the leader, the management looked at each other with confusion. They knew it was a criticism, but didn't quite understand, let alone ask what the leader meant.

It is not difficult to guess that the so-called lack of culture in neckties should mean that your company, apart from the luxury built with money, does not see any cultural accumulation, such as employee innovation actions, innovative achievements, corporate values, etc.

In the value judgment of management aesthetics, some principles remain unchanged, while others change according to changing conditions.

For example, frugality is beauty, waste is ugliness; Humility is beauty, arrogance is ugliness; Cleanliness is beauty, dirtiness is ugliness; Service is beautiful, bureaucracy is ugly; Striving for excellence is beauty, and being careless is ugliness. These aesthetic values remain fundamentally unchanged.

For example, which is better, heavy assets or light assets? Which is better, high pricing or low pricing? Which is better, bold or low-key? These aesthetic values are uncertain and will change with time, place, and people.

On the other hand, management aesthetics can be divided into external and internal aspects. The order on site is orderly, the equipment is well preserved, it is external beauty, the attitude of employees is positive, the corporate culture is warm and bright, it is internal beauty; Strong profitability of enterprises is external beauty, and good sustainable management ability of enterprises is internal beauty. External beauty and internal beauty influence each other and are mutually causal. A company that possesses both internal and external beauty is truly excellent.

Enterprises can gradually cultivate and enhance the management aesthetic ability of managers and employees from the following aspects:

One is to go out and see.

To see what makes excellent companies beautiful, how they shape, showcase, and interpret beauty, we must look, listen, ask, and feel from the perspective of management aesthetics.

Secondly, please come in and speak.

To invite practical experts with experience and ability in management aesthetics, listen to their lectures, and draw experience and wisdom on management aesthetics from their experiences and cases.

The third is to cultivate in practice.

It is best to have experts with management aesthetic experience and ability lead cadres and employees to work together. The so-called cultivation refers to experiencing the process of change, breakthrough, and subversion in management through continuous improvement actions, and gaining one's own management aesthetic experience, consciousness, and ability.

Of course, the cultivation of management aesthetic ability is a gradual and constantly accumulating process, and cannot be achieved overnight.